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Game of Thrones Season 7

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Mumbai, 19 July, 2017: Hotstar, India’s leading video-on-demand platform, and the exclusive online destination for award-winning HBO content in India, launched the highly anticipated premiere of Game of Thrones Season 7 on Monday, 17 JulyThe first episode of the new season was available for audiences to view within minutes of its US telecast, under the Hotstar Premium service. 
game of thrones
Photographs from the Hotstar media meet, July 2017
In response to the burgeoning audience for international content in India, 
Hotstar has partnered with the world’s largest studios, like HBO, Disney and Showtime, to bring the 
most celebrated international movies and shows to India. 
game of thrones
Photographs from the Hotstar media meet, July 2017
Game of Thrones is the world’s most avidly watched and anticipated show, 
with immense excitement and conjecture preceding every season premiere. Unfortunately, it 
is also the most illegally downloaded show in the world, despite the content being legally distributed, globally,  by its creators. 
game of thrones
Photographs from the Hotstar media meet, July 2017
 
Taking a humorous lens to this, Hotstar has launched a bold marketing campaign, intended to upend the behavior of illegal downloading. Titled ‘Torrents Morghulis, a play on ‘Valar Morghulis’, as fans of the show will instantly recognize, the theme translates to ‘All Torrents Must Die’. The campaign lightheartedly highlights the trouble people put 
themselves through for finding and downloading illegal content, and how redundant these pains are in 
the current day and age where shows are readily available, at the user’s fingertips. Leading with the promise of ‘Minutes after America, hours before Russia’, the 
campaign takes Torrents head on with 4 TV commercials, an outdoor campaign in key cities
and high impact digital activation. The films features two characters, one, who still labours 
through the process of procuring his content illegally, and another, who’s got a Hotstar Premium 
subscription and is 
able to enjoy the Game of Thrones experience the way it is meant to be – 
available to watch with the world, ad-free, unbeeped and unblurred. 
game of thrones
Photographs from the Hotstar media meet, July 2017
 
Based on George R.R. Martin’s best-selling ‘A Song of Ice and Fire’ series, Game of Thrones has run for six extremely acclaimed seasons and holds the record for the highest 
Emmy wins for any Primetime TV show. Watch Game of Thrones Season 7 immediately after the 
US telecast, 
Monday 17th July onwards, on Hotstar – http://www.hotstar.com/tv/game-of-thrones/8184 
game of thrones
Photographs from the Hotstar media meet, July 2017
 
About Hotstar: 
Hotstar is India’s largest premium streaming platform with more than 100,000 hours of drama and movies in 9 languages, and coverage of every major global 
sporting event. Launched in early 2015, it is one of India’s most downloaded apps and has 
attracted more than 300 million followers on the back of a highly evolved video 
streaming technology and high attention to quality of experience across devices and 
platforms. 
The Hotstar Premium service showcases the best line up of TV shows, movies and sports from around the world, including Emmy Award winning shows like 
Game of Thrones, Veep and Silicon Valley, and live sporting tournaments including 
Premier League and F1 all at a monthly subscription fee of Rs. 199. Hotstar 
appropriated the top spot on iTunes as Apple TV’s App of the Year for India 2016. 
For media queries, contact 
 
Tricia Silveira, Text100: +91 9763554484,
tricia.silveira@text100.co.in
Aakash Chaturvedi, Text100: +91 9004683797, aakash.chaturvedi@text100.co.in

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